{"id":1787,"date":"2012-02-10T17:11:04","date_gmt":"2012-02-10T17:11:04","guid":{"rendered":"https:\/\/scholarshipacademy.org\/new\/?p=1787"},"modified":"2017-04-29T11:03:21","modified_gmt":"2017-04-29T15:03:21","slug":"the-scholarship-academy-launches-its-2012-national-strategic-communications-campaign","status":"publish","type":"post","link":"https:\/\/scholarshipacademy.org\/online\/the-scholarship-academy-launches-its-2012-national-strategic-communications-campaign\/","title":{"rendered":"The Scholarship Academy Launches its 2012 National Strategic Communications Campaign"},"content":{"rendered":"<p>FOR IMMEDIATE RELEASE<\/p>\n<p>Contact:  Daniel Brown &#8211; 214.764.7750            <\/p>\n<p>(Dallas, Texas \u201301\/19\/12)   &#8211;  The Scholarship Academy has retained Dallas-based Concierge PA as its Agency of Record for Strategic Communications.  Under the partnership, Concierge PA will implement and manage the national strategic communications campaign and initiatives for The Scholarship Academy which is headquartered in Atlanta.  The campaign will focus on broadening The Scholarship Academy\u2019s market reach in the U. S. which is presently concentrated within the Atlanta, Los Angeles, and Washington D. C. markets.<\/p>\n<p> Daniel Brown, Senior Director of Relationship Management for Concierge PA said, \u201cWe are extremely honored to represent such a distinguished and significant organization which impacts so many lives now and in the future.  Jessica Johnson, the founder of The Scholarship Academy, and the academy\u2019s board members are class acts in their own right.  The culmination of their contributions to families and young people through The Scholarship Academy is awe inspiring and it is time the entire U. S. has a chance to hear its story.\u201d<\/p>\n<p> Founded by Jessica Johnson, The Scholarship Academy which has a 100% college acceptance rate for its students is the only curriculum-based scholarship preparatory program in the U. S.  The program, although family-centric, is unique in its approach to scholarship funding attainment as it directly guides and empowers young students to assume the proprietary responsibility of managing their own scholarship enterprise, and building their own financial aid and collegiate funding portfolio.   The Scholarship Academy\u2019s platform is also exceptional as it is inclusive of students who have demonstrated average, and in some cases, below average scholastic aptitude.<\/p>\n<p> Since its founding, The Scholarship Academy\u2019s outreach operations have engaged thousands of families and students through its scholarship workshops, boot camps, and fairs.  What sets The Scholarship Academy\u2019s outreach operations apart from other scholarship programs is that not only do parents and students receive a structured education in scholarship funding and collegiate finance, but also the students are directly engaged to embrace civic activities designed to help them assume total ownership of their scholarship experience.  \u201cNow more than ever, it\u2019s time for us to empower young people to take ownership of the financial aid process,\u201d said Jessica Johnson.  \u201cIt\u2019s going to take more than a workshop or a list of resources; it\u2019s about people helping students and families develop strategic college funding strategies.\u201d<\/p>\n<p>Students of The Scholarship Academy are not only educated in collegiate funding, but they are also mentored in embracing civic engagement and community service.  This key component of The Scholarship Academy program helps students build considerable leadership skills which in turn afford them significant leverage when it comes to scholarship attainment.  Since its founding, students of The Scholarship Academy have garnered over $5 million in scholarship funding and have earned recognition on the <strong>Oprah Winfrey Show<\/strong>, and in publications including <strong>U. S. News and World Report<\/strong>, <strong>Ebony<\/strong>, and <strong>The Washington Post<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOR IMMEDIATE RELEASE Contact: Daniel Brown &#8211; 214.764.7750 (Dallas, Texas \u201301\/19\/12) &#8211; The Scholarship Academy has retained Dallas-based Concierge PA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"iawp_total_views":6,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,3],"tags":[],"class_list":["post-1787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-newsevents"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/04\/slide-02-1920x810.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jfBU-sP","jetpack-related-posts":[{"id":1780,"url":"https:\/\/scholarshipacademy.org\/online\/the-scholarship-academy-is-on-the-move-literally\/","url_meta":{"origin":1787,"position":0},"title":"The Scholarship Academy is on the Move &#8211; Literally!","author":"Christopher","date":"February 10, 2012","format":false,"excerpt":"Thanks to the generosity of our donors, The Scholarship Academy is proud to announce we've moved to the Peachtree Dunwoody area to set up our first Scholarship Prep Center! Complete with a conference room and computer lab we are better equipped than ever to prepare students for scholarship success. Our\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1978,"url":"https:\/\/scholarshipacademy.org\/online\/scholarship-academy-founder-receives-ebony-magazines-manifest-award-for-educating-young-minds\/","url_meta":{"origin":1787,"position":1},"title":"Scholarship Academy Founder Receives Ebony Magazine&#8217;s MANifest Award for Educating Young Minds","author":"Christopher","date":"January 8, 2013","format":false,"excerpt":"Our Founder was recently honored with Ebony Magazine's first MANIfest Awards for Educating Young Minds. The award highlighted nonprofit leaders who were focusing on black male achievement. The Scholarship Academy's \"I Am College Material\" Project to engage 1000 black males in the pursuit of debt free degrees was a key\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2011\/05\/DSC09724-e1493474677605.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3187,"url":"https:\/\/scholarshipacademy.org\/online\/the-7th-annual-scholarship-fair\/","url_meta":{"origin":1787,"position":2},"title":"The 7th Annual Scholarship Fair!","author":"Christopher","date":"October 5, 2016","format":false,"excerpt":"The Scholarship Academy to host its 7th Annual Scholarship Fair on November 17 from 4:30 PM to 7:30 PM at Atlanta City Hall. Each year, with the help of Atlanta businesses and organizations, hundreds of high school juniors\/seniors and their families learn how to secure Financial Aid and Scholarship options\u2026","rel":"","context":"In &quot;News &amp; Events&quot;","block_context":{"text":"News &amp; Events","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/scholarship-academy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/scholarship-academy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/scholarship-academy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/scholarship-academy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3972,"url":"https:\/\/scholarshipacademy.org\/online\/the-scholarship-academy-as-part-of-its-article-on-our-50000-points-of-light-civic-accelerator-win\/","url_meta":{"origin":1787,"position":3},"title":"The Scholarship Academy as part of its article on our $50,000 Points of Light Civic Accelerator win.","author":"Christopher","date":"October 8, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text] Atlanta-Based Scholarship Academy Awarded $50k Through CivicX Accelerator [\/vc_column_text][mk_image src=\"https:\/\/scholarshipacademy.org\/new\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg\" image_size=\"large\" align=\"center\"][vc_column_text] Female founders capture a meager 2.19% of all venture capital funding awarded nationwide and the gender gap in startup investment is\u00a0getting worse. But Points of Light\u2019s\u00a0Civic Accelerator\u00a0is here to level the playing field. The Civic Accelerator, known\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scholarshipacademy.org\/online\/wp-content\/uploads\/2017\/10\/screenshot_20170821-130355-e1503334835373.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1720,"url":"https:\/\/scholarshipacademy.org\/online\/the-scholarship-academy-debuts-new-video\/","url_meta":{"origin":1787,"position":4},"title":"The Scholarship Academy Debuts New Video","author":"Christopher","date":"January 27, 2012","format":false,"excerpt":"","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1785,"url":"https:\/\/scholarshipacademy.org\/online\/the-scholarship-academy-welcomes-our-newest-partner-avid\/","url_meta":{"origin":1787,"position":5},"title":"The Scholarship Academy welcomes our newest partner, AVID","author":"Christopher","date":"February 9, 2012","format":false,"excerpt":"For 2012, we're teaming up with AVID, one of the nation's oldest college prepatory organizations to garner additional resources for the HBCU AVID Postsecondary Initiative. This year we will be reaching out to 10 HBCU campuses to share valuable scholarship tips and resources. Who knows? We may be coming to\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/scholarshipacademy.org\/online\/category\/newsevents\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/posts\/1787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/comments?post=1787"}],"version-history":[{"count":2,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/posts\/1787\/revisions"}],"predecessor-version":[{"id":1794,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/posts\/1787\/revisions\/1794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/media\/3312"}],"wp:attachment":[{"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/categories?post=1787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipacademy.org\/online\/wp-json\/wp\/v2\/tags?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}